Retail Excellence | Online Session | Kérastase | Free

Elevate your professional expertise and redefine the way you approach retail. This exclusive two-part webinar series is designed to transform the traditional concept of "selling" into a sophisticated, guest-centric prescription of care.

In the world of Kérastase, we don’t just sell products; we provide bespoke solutions that empower our guests to maintain the integrity of their hair between salon visits. This interactive series will challenge your mindset, refine your communication style, and give you the confidence to recommend luxury home-care with ease.

In our first session, we strip away the "fear of the sale" and replace it with the confidence of a hair care expert. We will explore the psychology of the luxury consumer and how to integrate the Kérastase ritual into your daily dialogue.

Building on the foundations of Session 1.0, our second gathering focuses on the art of the conversation. This session is highly interactive, featuring live exercises to help you navigate guest interactions with grace and sophistication.

Key Learnings:

• The Power of Prescription: Shifting from "selling" to "prescribing" based on professional diagnosis.
• Building Your Confidence: Master the Kérastase portfolio to ensure you always have the right solution at your fingertips.
• Initial Consultation: How to open the conversation naturally from the moment the guest sits in your chair.
• Handling Objections with Elegance: Learn how to turn "not today" into a meaningful conversation about hair health.
• Discover seamless ways to transition from the service to home haircare conversations.

Information:

Level: Fundamental

Course type: 2 x Webinars

Full attendance at all webinars is required to ensure a comprehensive learning experience and successful course completion

Target: All stylists

Duration: 2 hours per session. 4 hours in total 

Price: Free to ALL Kérastase salons

Cancellation Policy

Please log in to your ACCESS profile www.anz.lorealaccess.com to un-enroll to your booked program.

Please navigate to the MY COURSES user menu.

If you cancel more than 4 weeks or 20 working days before a scheduled program, you can:

- Transfer to the next suitable program; or 

- Receive a full refund

If you cancel less than 4 weeks or 20 working days before a scheduled program or if you or any complimentary booking participant does not attend a program, you will not be entitled to any refund for the program.

If any complimentary booking participant does not attend a program, the participant’s attendance cost will be charged in full.

Please note that Kérastase reserves the right to cancel a program at any time – in which case Kérastase will contact you and arrange your full refund.