Pro.Connect 2027 Membership | L’Oréal Business Academy | Early Bird Membership $575.00 ex.GST
What you will learn
L’Oréal Business Acceleration Program
Dive headfirst into our incredible Pro.Connect community where game-changing industry connections meet high-impact business strategy. Keep your salon ahead of the curve with our exclusive online masterclasses, connect in-person with the industry’s brightest minds at our national roadshows, and gain priority access to our flagship 3-day Business Forum!
Seriously, Pro.Connect isn't just a membership, it's your VIP pass to sustainable salon growth and business success.
EXCLUSIVE EARLY BIRD OFFER
Early Bird Membership: $575.00 AUD / NZD ex. GST (Limited-time offer)
Standard Membership: $675.00 AUD / NZD ex. GST
Duration: 12-Month Membership Jan-Dec 2027
Access: By invitation only. Speak to your L'Oréal Brand Business Partner to lock in your Early Bird rate.
WHAT’S IN STORE FOR 2027
TWO NATIONAL IN-PERSON ROADSHOWS
(Across WA, VIC, NSW, Auckland NZ, SA, QLD)
• Included in Membership: 2 complimentary tickets per salon for each roadshow series!
• Bring the Team: Need more seats? Purchase additional tickets for just $50.00 AUD/NZD ex. GST each (Normally valued at $350.00).
BUSINESS ROADSHOW
Good Hair, Great Business with Ayden Vakai
Co-founder & Brand Manager, Haus of Vakai
Drawing on his experience growing and managing one of Australia’s most recognised salon brands, Ayden breaks down the essential business foundations required to convert exceptional creative work into long-term, sustainable profit.
• Profitability: Master your numbers, understand true service margins, and make commercial decisions that unlock revenue.
• Brand: Craft an elevated, magnetic salon identity that drives high client retention.
• Systems: Implement smarter, streamlined operational processes that remove daily friction.
• Team & Growth: Actionable frameworks to lead, align, and scale a high-performing team.
About the Speaker:
Ayden Vakai is an Australian salon entrepreneur and business educator, best known as co-founder and brand manager of Haus of Vakai, which he runs with his husband, hair educator Kaine Vakai. Drawing on experience in hospitality, banking and finance, Ayden focuses on the business side of the salon, including operations, pricing and profitability. He also helps educate salon owners and stylists through industry talks and Haus of Vakai’s Business Series.
SOCIAL MEDIA & BRAND ROADSHOW
Beyond the Before and After with Ashleigh Bailey
Salon Social Media Educator & Founder, Social Coach Ash
Cut through the digital noise with a roadshow dedicated to building a cohesive, authentic, and high-converting presence across your social channels.
• Showing Up Online: Build camera confidence and craft compelling, everyday Stories that convert.
• Cohesive Content: Curate an intentional grid where aesthetics, storytelling, and commercial messaging work together.
• Pinned Posts: Strategically curate your top 3 posts to convert profile visitors into paying clients instantly.
• Brand Authority: Establish an unmistakable digital presence clients immediately recognise and trust.
• EXCLUSIVE VALUE-ADD: Every stop features an on-site Professional Headshot Studio, giving you and your team fresh, high-end visual assets for your website and social profiles.
About the Speaker:
Ashleigh Bailey, known online as @socialcoachash, is an Australian social media educator and consultant who helps hair and beauty professionals grow their businesses online. After working in corporate social media and marketing, she founded Ashleigh Bailey Consulting in 2022. Through her courses, community and salon workshops, she teaches creative business owners to use social media with confidence and attract clients.
VIRTUAL MASTERCLASS SERIES (90-MIN LIVE WEBINARS)
Complimentary for Pro.Connect Members & your salon team (Level: Expert)
FINANCIAL EMPOWERMENT
Money Confidence Looks Good on You | Victoria Devine (She’s on the Money)
Unpack money habits, set clear boundaries between personal and business finances, and build routine financial confidence to make commanding decisions as a business owner.
About the Speaker:
Victoria Devine is an Australian finance entrepreneur, bestselling author and media commentator, best known for creating and hosting She’s on the Money, a personal finance podcast and community. With a background in psychology, she makes money topics approachable and encourages people to build financial habits that fit their individual circumstances. She has also co-founded Zella and written several books on personal finance and investing.
Budget Like You Mean It | Molly Benjamin (Ladies Finance Club)
Strengthen your long-term wealth strategy. Master budgeting, wealth accumulation, cash flow management, and financial resilience for salon entrepreneurs.
About the Speaker:
Molly Benjamin is an Australian financial educator, entrepreneur, author and speaker, best known for founding Ladies Finance Club, which helps women build confidence with money through accessible events, courses and workshops. After working in financial communications, she started the community to make personal finance more engaging and approachable. She is also the author of Girls Just Wanna Have Funds and host of The Get Rich podcast.
THE "AI, ACTUALLY" 3-PART MASTERCLASS SERIES | BRAYDEN LEE
Step into the future of salon operations with a dedicated 3-part blueprint designed to cut admin, boost marketing impact, and automate workflows.
1. AI, Meet My Salon: Learn how to prompt effectively, provide business context, and use AI as an everyday operational co-pilot for planning, communications, and problem-solving.
2. More Than A Caption: Transform your existing industry expertise into strategic marketing campaigns, targeted client messaging, and tailored content without losing your authentic brand voice.
3. Less Admin, More Salon: Discover repeatable automated workflows for client follow-ups, team systems, and daily admin tasks so you can get back to what matters most.
About the Speaker:
Brayden Lee is an Australian technology entrepreneur and marketing strategist who helps hair and beauty businesses build stronger digital systems. With a background in game design and engineering, he applies technology and data-driven ideas to salon marketing, client engagement and loyalty. He leads Your Salon Support, founded HAIRCLUBS.app, and hosts the Can We Go Live podcast.
BUSINESS FORUM 2027
(Exclusive Member Opportunity — Additional Cost Applies)
MEMBERS-ONLY INVITATION: Access to our famous 3-day Business Forum is strictly exclusive to Pro.Connect members. Your membership grants you the privileged opportunity and first-access invitation to secure tickets to this premier annual event.
Prepare for an unparalleled three-day experience surrounded by the industry's most influential hair visionaries. Together, we’ll explore the pivotal themes shaping the future of salon business.
Please note: Business Forum 2027 tickets are sold separately and are not included in the standard Pro.Connect membership fee. Ticket pricing, packages, and booking details will be released exclusively to active Pro.Connect members.
INFORMATION:
Level : Fundamental to expert levels
Course type: Workshops, events, webinars, on demand education
Target: Salon Owner or Manager
Duration: 12 month membership*
Price:
$575.00 AUD ex. GST (EARLY BIRD RATE)
$575.00 NZD ex. GST (EARLY BIRD RATE)
*By invitation only, Conditions Apply
Please speak to your L'Oréal Brand Business Representative for further details.
Terms & Conditions
In enrolling in this program, you acknowledge you have obtained all relevant consents and permissions to enroll this class on your L'Oréal salon account. You acknowledge your acceptance of all class Terms and Conditions.
Cancellation Policy
Please log in to your ACCESS profile www.au.lorealaccess.com to un-enroll to your booked program.
Please navigate to the MY COURSES AND LEARNING PLANS menu.
If you cancel more than 4 weeks or 20 working days before a scheduled program, you can:
- Transfer to the next suitable program; or
- Receive a full refund
If you cancel less than 4 weeks or 20 working days before a scheduled program or if you or any complimentary booking participant does not attend a program, you will not be entitled to any refund for the program.
If any complimentary booking participant does not attend a program, the participant’s attendance cost will be charged in full.
Please note that L'Oréal reserves the right to cancel a program at any time – in which case L'Oréal will contact you and arrange your full refund.