KÉRASTASE | GENESIS

What’s today’s #1 “hair fear” of millennials? HAIR-FALL.

There is a major disconnect between what women want and what the market is giving them.
The market gives them medical; they want beauty.

Genesis is the solution that for the first time addresses the 2 reasons hair falls:
Fall due to breakage and fall due to a weakened root.

A solution that is efficient and pleasurable – desirable packaging, delightful textures, an addictive fragrance...