L'OREAL PROFESSIONNEL | L'OREAL PROFESSIONNEL HERITAGE BOOK
What you will learn
Keen to know more about the longest partnership between hairstylists and a passionate leading brand? Deep dive into L’Oréal Professionnel’s iconic long read story.
Welcome to the L’Oréal Professionnel Heritage Book. Our brand heritage story at the origins of L’Oréal itself. Through these lines, get to know the brand in its past, present and future, to fully appreciate its role of pioneer and historical partner leveraging the profession since it started, with a young chemist’s invention of the world’s first harmless hair dye.
This long-read immerses you in the past, present and future of the brand, thanks to a selection of contents collected over two years of in-depth exploration, such as exclusive testimonials of great figures of the brand’s history, archive images and many historical anecdotes. Structured by historical periods and always telling the story of passionate people serving professionals since the beginning, this book comes back on all hairdressing profession milestones, for consumers as well as stylists.
This book is fully available digitally. It was meant to highlight the history of the brand and its contribution to the history of the entire L'Oréal Group. It is therefore played worldwide and is available in 4 languages.
Two years of work have gone into this book, offering you the following content:
- The brand story, year by year, more than 110 years of research for a constant innovation and an upskill of the profession.
- Archive images, immersing you in the world of L'Oréal Professionnel up to the construction of the current brand equity.
- Testimonies of key figures in the history of the brand, inspiring again and again our daily actions.
Deep dive into the story.