ANIMATING GLOSS ABSOLU | KÉRASTASE | VIDEO

Gloss Absolu is a collection for long hair prone to frizz.

This collection is designed with Gen Z in mind. A generation of paradoxes.

They dream of shiny, bouncy and smooth hair, but the reality is 40% of Gen Z experience an oily scalp, 1/3 of gen z have flat hair and 40% experience frizzy hair due to humidity. In 2025 Kérastase solves the paradox.

Key Learnings

• Discover more about Gen Z – the generation of paradoxes.
• Learn about the prefect equation to creating shine and smoothness with hair.
• Gain an understanding of the technology used in Gloss Absolu - Hydra Glazing and how it will plump, tighten and glaze.