
Join Global Redken Artist, George Garcia and discover how to achieve the Cherry Vinyl Trend using Redken Shades EQ.

SKY HIGH LEVELS MEETS PERFECTLY NATURALIZED REFLECTS:
NATURAL VIOLET AND NATURAL PEARL
Low-Maintenance techniques to brighten and enhance dimension and tone. Discover the techniques



Discover the reinvented Flash Lift—our advanced lightening pillar with breakthrough power, next-level strength and confidence in every application.
IN THIS MODULE


Redken's authority in styling comes to curls - We know every curl is different and requires a unique blend of strength, hydration, and definition to create the perfect curl. Empower EVERY pattern

Redken's authority in styling comes to curls - We know every curl is different and requires a unique blend of strength, hydration, and definition to create the perfect curl. Empower EVERY pattern

FILLING GUIDELINES FOR SHADES EQ GLOSS

In need of some inspiration for Shades Eq Gloss formulas?
Download some of our go-to formulas


Introducing Acidic Bonding Concentrate 5 Minute Mask. This ultra-conditioning mask provides deep hydration and deep repair in just 5 minutes!
Color Gels Lacquers is permanent liquid color, reinvented! Its liquid, low ammonia formula provides superior gray coverage, saturated results, and incredible shine.
IN THIS

Learn all about Shades EQ Copper Blondes Collection. 3 new additions to the bonder inside portfolio. Kick up the vibrancy and create Brighter Bonded Blondes!

Introducing our most powerful lightener to date with up to 9 levels of lift! Built-in bonder to protect disulfide bonds, formula with Glycine and Citric Acid that helps preserve
Dry Texture spray is key to achieving perfectly messy, selfie-ready hair. This lightweight, multi-tasking product works on all hair types and does everything from enhancing volume, absorbing oil,
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