Redken Acidic Bonding Concentrate (ABC) Salon Service | Technical Application | Video | Free

Elevate your backbar expertise and master the ultimate "hair insurance" for your clients with the Redken Acidic Bonding Concentrate (ABC) professional service. In this focused, step-by-step masterclass led by Redken Education, professional stylists will discover the science of acidic pH haircare and learn how to transform even the most chemically compromised, dry, or sensitized hair into a strong, silky canvas in just one salon visit.

What You Will Learn:

The Science of Acidic pH & Bonding:

Understand how Citric Acid and the Bonding Care Complex rebalance the hair’s natural pH (4.5–5.5) after chemical and heat damage, sealing the cuticle to lock in moisture and protect color.

Client Diagnostics ("The Stretch Test"):

Learn how to perform an in-salon elasticity test to accurately diagnose whether hair requires protein for structural core repair, moisture for surface hydration, or a customized blend of both.

The Backbar Protocol:

Follow a precise, basin-ready step-by-step workflow:

• Proper cleansing with sulfate-free ABC Shampoo.
• Application and dosage (15–30 ml) of Acidic Protein Amino Concentrate and Acidic Moisture Concentrate.
• Sealing the treatment without rinsing using the Acidic pH Sealer to lock in active ingredients.

Styling & Heat Protection:

Prepare the hair for finishing using the ABC Leave-In Treatment with heat defense up to 230°C.

Consultation & Retail Upselling: Gain proven communication techniques and key client-facing statistics (56% less breakage, 82% fewer visible split ends, and 11x smoother hair) to effortlessly upsell the service and recommend an essential at-home maintenance regimen.

Course Details:

Target Audience: Professional Hairdressers, Stylists, and Salon Assistants

Format: Video Tutorial

Duration: Approx. 5 Minutes

Required Products / Backbar Tools:

• Redken ABC Sulfate-Free Shampoo
• Redken Acidic Protein Amino Concentrate
• Redken Acidic Moisture Concentrate
• Redken Acidic pH Sealer
• Redken ABC Leave-In Treatment

Key Takeaway:

Deliver immediate, touchable results at the basin that build client trust, boost service revenue, and drive retail loyalty—because healthy hair is as simple as ABC!