Mastering Redken Shades EQ | The Fundamentals of Acidic Glossing | Product Knowledge | Video | Free

Unlock the full potential of the world’s #1 demi-permanent hair color with this essential introduction to Redken Shades EQ. Designed for emerging colorists and experienced stylists looking to refine their craft, this tutorial breaks down the science, chemistry, and practical application that make Shades EQ an industry icon.

In this concise, high-impact video module, you’ll discover why acidic color acts like a conditioner to seal the cuticle and maximize shine. Learn the rules of formulation, developer selection, and how to harness background color to achieve predictable, flawless toning and glossing results every single time.

What You Will Learn:

The Power of Acidic Color:

How acidic pH gently processes hair, closes the cuticle, and delivers unmatched shine and condition with zero lift.

Mixing & Application Chemistry:

The non-negotiable 1:1 ratio with dedicated Processing Solutions (Liquid vs. Gloss-to-Cream) and application methods (bottle vs. bowl and brush).

Timing & Longevity:

Why the full 20-minute processing time is essential to activate oxidative dyes and ensure long-lasting color.

Decoding Shades EQ Labels:

How to read level, tone, and the zero-lift indicator (e.g., 09V), plus how to use 000 Crystal Clear for custom dilution and clear gloss services.

Background Color Essentials:

When to select Black to Gray, Brown to Tan, or No Background to neutralize brass, build believable depth, or deliver clean, vibrant fashion tones.

Application Best Practices:

Choosing between dry hair (maximum predictability and longevity) and damp hair (sheer deposit).

Who This Course Is For:

Hairstylists, colorists, salon apprentices, and beauty school students ready to master glossing, toning, and color refreshing.

Format: On-Demand Video Tutorial  

Level: Beginner to Intermediate  

Key Topics:

Acidic Demi-Permanent Science • 1:1 Mixing Ratio • Processing Solutions • Reading Shades EQ Coding • Background Colors • Proper Processing Timing