Redken Acidic Bonding Concentrate (ABC) Hairare Regimen | Product Knowledge | Video | Free

Have you ever wondered why hair feels incredible when walking out of the salon, only to experience the "Post-Salon Blues" frizz, crunchiness, and breakage two weeks later? Daily heat styling, detangling, and harsh shower water constantly strip hair of its natural vitality. 

In this focused tutorial, from Redken Education breaks down the science and application of the Redken Acidic Bonding Concentrate (ABC) system, the ultimate "insurance policy" for damaged, color-treated, or chemically processed hair. Learn how acidic bonding technology transforms hair from the inside out and discover the exact step-by-step home care routine needed to achieve salon-quality strength, smoothness, and shine between salon visits.

What You Will Learn:

The Science of Hair pH & Bonding:

Understand why hair shifts into a weakened, alkaline state when damaged (the "pinecone" cuticle effect) and how Redken’s Citric Acid & Bonding Care Complex penetrates the hair fiber to reinforce broken bonds.

Proven Performance Metrics:

Explore the clinically backed results of the ABC system, including 56% less breakage, 11x smoother hair, and an 82% reduction in visible split ends.

Step-by-Step System Application:

Master the correct order, dosage, and technique for each product in the routine to maximize repair without wasting product.

Targeted Solutions:

Learn how to customize the regimen using weekly deep-hydration masks and around-the-clock leave-in serums based on individual hair types and damage levels.

Regimen Steps & Products Covered:

• Intensive Pre-Treatment: Deep-penetrating pre-shampoo bond reinforcement (5–10 minutes).
• ABC Shampoo: Sulfate-free cleansing that begins balancing pH from the first touch.
• ABC Conditioner: Mid-length to end detangling and daily bond restoration.
• 5-Minute Mask: A lightweight, intensive weekly booster delivering 72 hours of moisture and 3x stronger hair.
• ABC Leave-In Treatment: Essential finishing protection with heat defense up to 230°C (450°F).
• ABC 24/7 Treatment: A fast-absorbing, continuous repair serum for use on damp or dry hair.

Who This Course Is For:

Hairstylists & Colorists: Seeking clear, compelling retail talk-tracks to educate clients on protecting their color and chemical investments at home.

Salon Clients & Consumers: Looking to reverse heat/chemical damage, reduce breakage, and maintain vibrant, healthy, and manageable hair every single day.