Video
Fundamentals levelL’Oréal Business Academy
Social Media for Hairdressers: #6 TikTok Content Formats | Business & Digital
What you will learn
Master high-performing content formats in social media for hairdressers, including short videos, carousels, and live streams.
PREREQUISITES: Understanding of basic smartphone video recording.
COURSE DETAILS
Duration: 5 minutes
Level: Beginner
Certification: Access TikTok Module Badge / Progress towards Certificate
LEARNING OBJECTIVES
- Identify when to use short-form video to achieve high completion rates.
- earn the strategic role of photo carousels (keeping them under 20% of your mix).
- Plan high-impact live streams around major salon events and industry moments.
SKILLS COVERED
- Selecting the right format for your salon transformations.
- Balancing engagement formats versus view-generating formats.
- Live streaming setup and event-based coverage.
TAUGHT BY Veronica Civiero, Digital & Social Media Specialist.
WHO SHOULD ATTEND?
Stylists wanting to expand beyond single video posts and diversify their social media marketing for salons.
Why Take This Course?
Format choice directly controls completion rates and discoverability. Choosing the right format ensures your hair salon marketing captures viewer attention immediately.