Video
Fundamentals levelL’Oréal Business Academy
Social Media for Hairdressers: #4 TikTok Converting Hooks | Business & Digital
What you will learn
Stop the scroll! Master visual, sound, and topic hooks in your hair salon marketing to double your average watch time.
PREREQUISITES: Basic video editing skills on mobile.
COURSE DETAILS
Duration: 4 minutes
Level: Beginner
Certification: Access TikTok Module Badge / Progress towards Certificate
LEARNING OBJECTIVES
- Master the first 2 seconds of your video to prevent users from scrolling past.
- Implement the three main types of hooks: visual movement, sound effects, and content hooks.
- Diagnose low-performing videos by analyzing immediate drop-off data.
SKILLS COVERED
- Crafting compelling hook scripts and on-screen text.
- Utilizing dynamic camera movements to arrest attention.
- Sourcing and combining AI and library sound effects.
TAUGHT BY: Veronica Civiero, Digital & Social Media Specialist.
WHO SHOULD ATTEND?
Any hairdresser experiencing inconsistent views who needs an immediate formula to boost retention.
Why Take This Course?
If your hook fails, the rest of your video never gets seen. Perfecting your hooks is the single most impactful skill in social media for hairdressers.