Video
Fundamentals levelL’Oréal Business Academy
Social Media for Hairdressers: #2 TikTok Algorithm| Business & Digital
What you will learn
Learn how the TikTok algorithm ranks videos by watch time and completion rate to scale your hair salon marketing organically.
PREREQUISITES: Module 1 & 2 recommended.
COURSE DETAILS
Duration: 5 minutes
Level: Beginner
Certification: Access TikTok Module Badge / Progress towards Certificate
LEARNING OBJECTIVES
- Understand why continuous scrolling and views shape TikTok’s algorithm.
- Discover how posting predictability and frequency drive platform testing.
- Optimize video duration and structure to ensure full video completion.
SKILLS COVERED
- Editorial calendar planning for consistent testing.
- Structuring hair transformation reveals to hold viewer attention.
- Leveraging key retention signals to amplify reach.
TAUGHT BY Veronica Civiero, Digital & Social Media Specialist.
WHO SHOULD ATTEND?
Hairdressers whose videos are stuck at low view counts and need to understand the platform's evaluation mechanics.
Why Take This Course?
Views are the foundation of TikTok success. By mastering the core algorithm metrics, you turn your social media for hairdressers into a consistent client discovery machine.