Mastering Kérastase Genesis Collection | The Dual-Action Solution for Hair Fall | Product Knowledge | Video | Free
What you will learn
Hair fall is one of the most common and frustrating hair concerns clients face today. In this concise, high-impact video tutorial, Lesley from Kérastase Education introduces the revolutionary Kérastase Genesis collection, the first luxury haircare system engineered to treat dual-action hair fall (hair falling from the root and hair falling due to breakage at the mid-lengths).
Learners will discover the science behind Genesis, explore the complete product lineup, and gain the practical knowledge needed to recommend and apply a customized, salon-grade anti-fall routine.
What You Will Learn:
The Dual-Action Mechanism:
Understand the difference between root fall and mid-length breakage, and how Genesis uniquely targets both.
The Anti-Fall Complex:
Learn how three powerhouse ingredients bridge haircare and skincare:
Ginger Root:
Boosts micro-circulation and shields against external aggressors.
Edelweiss Native Cells:
Delivers potent antioxidant protection to reinforce the hair fiber.
Aminexil 1.5%:
The gold standard in anchoring hair follicles by preventing collagen hardening.
Product Selection & Hair Diagnosis:
- Choosing the right cleanse: Bain Hydra-Fortifiant (fine/oily) vs. Bain Nutri-Fortifiant (thick/dry).
- Conditioning and repair: Fondant Renforçateur vs. Masque Reconstituant.
- Blow-dry protection: Défense Thermique (up to 230°C heat and 24-hr frizz protection).
Targeted Scalp Activation:
Distinguish between daily maintenance with Sérum Anti-Chute Fortifiant and intense seasonal/stress "shock treatments" with Ampoules Cure Anti-Chute (6-week protocol).
Client Consultation & Results:
Confidently communicate key clinical claims, including 84% less hair fall due to breakage, without sacrificing luxury, sensoriality, or lightweight volume.
Who This Course Is For:
- Hair Stylists & Colourists looking to offer expert solutions for clients experiencing shedding or breakage.
- Salon Retail & Beauty Advisors aiming to increase Genesis retail sales and improve consultation confidence.
Format & Duration
Format: On-demand video tutorial / micro-learning module
Duration: Approx. 3–5 minutes