Kérastase Genesis Homme Collection| Product Knowledge | Video | Free

Thinning hair and hair fall are among the most common concerns for male clients, yet many feel forced to choose between harsh, clinical treatments and ineffective standard styling products. 

In this focused, bite-sized retail training tutorial, Lesley from Kérastase Education introduces Genesis Homme, a premium, dual-action collection formulated specifically for the biological needs of male hair and scalp. Learn how this luxury range bridges the gap between high-performance hair-loss prevention and an effortless daily grooming routine.

You will gain an understanding of the science behind the formulation, explore the three powerhouse active ingredients, and master a simple 3-step regimen you can confidently recommend to clients seeking instant fullness and long-term hair retention.

What You Will Learn:

The Dual-Action Advantage:

How Genesis Homme provides both instant fiber thickening and long-term hair anchoring at the root.

The Science & Key Ingredients:

• Creatine: Rebuilds and reinforces the hair fiber from within to resist breakage.
• Ginger Root: Stimulates micro-circulation to nourish follicles and shield against external aggressors.
• Aminexil 1.5%: Clinically proven to prevent collagen hardening around the follicle to keep hair anchored longer.

The Streamlined 3-Step Routine:

• Cleanse & Thicken: Bain de Masse Épaississant (Thickening shampoo for immediate texture and mass).
• Treat & Fortify: Sérum Anti-Chute Fortifiant (Daily leave-in root serum / “daily insurance policy”).
• Style & Densify: Cire d'Épaisseur Texturisante (Matte-finish, medium-hold styling wax that treats while it styles).

Retail Consultation & Client Communication:

How to pitch Genesis Homme as a proactive, non-compromising daily grooming regimen for the modern man.

Key Takeaway:

Empower your male clients to take control of their hair health early with professional-grade results, premium fragrances, and visible fullness from the very first wash.

Course Duration: 3–5 Minutes

Target Audience: Hair stylists, salon retail specialists, and grooming professionals